Mulebar’s story begins in 2002 in the heart of the Andes Mountains. During the ascent of Aconcagua (6962m), two extreme sport and adventure enthusiasts are forced to abort their climb due to serious gastric issues. At that moment, they realize that the market lacks a bar that combines 100% natural ingredients, with a high-energy content and a great taste.
Immediately upon their return, Alex and Jimmy throw themselves into the creation of their products. Straightaway they develop a fan base, including, among others, their fellow sport enthusiast friends (cyclists, mountain bikers, trail runners, runners, climbers…).
... in recent history
In 2015 the brand was sold to Denis Gargaud and Grégoire Dandres, two French entrepreneurs who are both partners of the company GNG Group.